UX Engineer GE Aerospace El Marques, Queretaro de Arteaga, Mexico
This presentation explores emotional design, focusing on creating user experiences that evoke positive emotions and connect deeply with users. We'll discuss the psychological aspects of design that influence emotions, such as color and interaction, and introduce the three levels of emotional design: visceral, behavioral, and reflective. Attendees will learn practical strategies for integrating emotional design into their projects, using empathy and user research to understand and cater to users' emotional needs. Through case studies, we'll demonstrate emotional design's impact on user satisfaction and engagement, providing attendees with the tools to create more inspiring and emotionally resonant products.
Learning Objectives:
Describe the key principles of emotional design and their importance in creating resonant user experiences.
Identify strategies for integrating empathy into design to better understand and meet users' emotional needs.
Explain the impact of emotional design on user satisfaction through examples of successful implementation.
